ScrewDriver · Automotive Accessories & Modification · Nagaland, India
How ScrewDriver Went From Zero Online Presence to a Custom E-Commerce Platform
ScrewDriver is a well-known automotive accessories and modification shop in Nagaland, offering everything from leather upholstery and PPF to audio systems and performance upgrades. Despite strong regional recognition, they had no digital presence. We built their entire website and a custom e-commerce system from scratch on Next.js — without Shopify — designed specifically for how their business actually works.
The challenge
ScrewDriver's products are highly customisable — car-specific fitments, custom upholstery, bespoke audio builds. A standard Shopify checkout made no sense because no two orders are the same. Customers needed to speak with the team before anything shipped. At the same time, they had zero web infrastructure: no domain, no hosting, no CMS, no way for local customers to discover them online.
Our solution
We built the entire platform on Next.js with a custom enquiry-driven product system. Instead of an add-to-cart checkout, every product page has a tailored enquiry form — capturing the customer's vehicle details, customisation preferences, and contact information. The ScrewDriver team receives structured lead notifications and calls back to close the sale. We also set up their full infrastructure stack: domain, Vercel deployment, Cloudflare CDN and DDoS protection, and MongoDB for lead storage — giving them a reliable, scalable foundation. Foundational SEO was implemented across all pages from day one.
How we did it
Discovery & product architecture
Mapped all product categories and service types — PPF, leather upholstery, audio, suspension, car care — and designed an information architecture that made sense for a walk-in and delivery hybrid business.
Custom enquiry-commerce system
Built a product catalogue on Next.js with per-product enquiry forms. Each form captures vehicle make/model, customisation requirements, and customer contact details — stored in MongoDB and pushed to the team as structured leads.
UI design & content
Designed a bold, automotive-themed UI with a dark, high-contrast aesthetic. Wrote all service and product copy to speak to both local walk-in customers and regional delivery buyers.
Infrastructure & deployment
Set up the full stack: Vercel for hosting, Cloudflare for CDN, caching, and DDoS protection, MongoDB Atlas for lead and order data. Configured CI/CD for seamless future updates.
Foundational SEO
Implemented on-page SEO across all product and service pages, structured data markup, Google Business Profile optimisation, and submitted sitemaps to establish their regional search presence from day one.
We were completely offline before this. Now customers from across the state are finding us and sending enquiries. The team at Imli understood exactly why we couldn't do a regular checkout — and built something that actually fits how we work.
ScrewDriver Team
ScrewDriver, Nagaland
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